Board of Directors


Frank SahleinFrank Sahlein

Director/Manager | USA

Frank is the Founder/CEO of  3rd Level Consulting, the author of “Building Your Business Potential and the creator or the SmartEDGE Dashboard. He travels the world gathering and disseminating industry best practices in the areas of business systems, expansion planning, succession planning and valuation. His work with individual clients, key managers, associations and suppliers gives him a unique perspective. His mission is to leave a legacy of business education in the children’s activity center industry.



Sharron Crowley Smart Moves Director

Sharron Crowley

Director | Canada

Sharron, Founder /Owner of Aquaventures Swim Centre and, has been involved in the Learn-to-Swim Industry for 30+ years. She is a swim curriculum specialist, author, International presenter and member of the US Swim School Hall of Fame.

Jeff Lulla Smart Moves Director

Jeff Lulla

Director | USA

Jeff has been a teacher of recreational gymnastics for 30+ years, a USA Gymnastics University Instructor, National and Regional Congress Presenter, Curriculum Author, Safety Instructor and Founder/President of the Fun & Fit Gymnastics Centers.



Jenny McPhail Smart Move Founder and Director

Jenny McPhail

Director | New Zealand

Jenny is a the Founder of Smart Moves. She is a former nurse and swim school owner as well. Through her experiences, she has developed valuable skills in understanding peoples needs and resolution oriented communication.

Peter Greene

Director | New Zealand

With 25 years of owning one of Harcourts largest real estate businesses, Peter is now involved in a niche investment and property development company.



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